The English Language

English is a very dominate language in the world. One of five speaks English all over the world. Within advertising English expressions and the use of it is very common. This makes the English language more global. It is important that the English is neutral and simple, so it is easy for everyone to understand and communicate through this. To have English as a global language is smart, because it´s a way for everyone to understand each other. English advertisement makes it more global, and common for everyone.

Another reason for English advertisement is that USA is the greatest super power in the world. Many countries look up to them, and want to achieve the same. This is why many countries choose to cooperate with USA and then they have English advertisement.

http://www.youtube.com/watch?v=sgOR2SY2sGU

This commercial is an example of an American product where they have used some English words and expressions. In this example you can see that American products are used all over the world, and is clearly dominant.